FOR IMMEDIATE RELEASE
ATLANTA, GA – The National Basketball Athletic Trainers Association (NBATA) and Betterguards, an innovator in adaptive sports technology, today announced the expansion of their partnership, building on their shared commitment to advancing innovation, performance, and athlete care across professional basketball.
Betterguards has developed a patented adaptive support system that blends freedom of movement with responsive protection, offering a new approach to supporting athletes during training and competition. This enhanced collaboration reflects the NBATA’s mission to equip its members with leading-edge tools and education that promote health, optimize performance, and raise the standards of care in the league and profession.
“Deepening our relationship with Betterguards underscores the NBATA’s focus on innovation and our commitment to empowering athletic trainers with best-in-class solutions,” said Stephen Spiro, Chairperson of the NBATA and Sr. Director of Player Health / Head Athletic Trainer for the Cleveland Cavaliers. “Together, we’re fostering a culture of excellence and continuous advancement in athlete care.”
Through this expanded partnership, NBATA members will gain access to new educational resources, research insights, and hands-on product demonstrations highlighting how Betterguards technology integrates with existing training, recovery, and performance protocols. By bridging innovation with practical application, the NBATA and Betterguards are setting new benchmarks for proactive support and readiness in the sport.
“We are honored to strengthen our collaboration with the NBATA, an organization that leads the way in athlete care and performance,” said Tony Verutti, CEO of Betterguards. “Our shared vision is to redefine how innovative technology empowers athletes and the professionals who support them.”
This partnership highlights the NBATA’s ongoing efforts to advance sports medicine through collaboration, research, and the integration of evidence-based technologies.
For more information about Betterguards technology and the NBATA’s initiatives, please visit thenbata.com and betterguards.com
About the National Basketball Athletic Trainers Association (NBATA)The NBATA is a professional organization comprised of certified athletic trainers who serve the teams of the National Basketball Association. The association is dedicated to providing the highest quality healthcare to NBA athletes and to advancing the field of athletic training through education, research, and collaboration.
About BetterguardsBetterguards is a sports technology company redefining athlete support with its adaptive protection system. Combining dynamic mobility with responsive stabilization, Betterguards empowers athletes to perform with confidence.
Media Contacts:
NBATA –Gabrielle Dougherty, Director of PR
publicrelations@nbata.com
Jason Daffner, NBATA Legal Counsel
jdaffner@mbdcounsel.com
